Porsche Ranks Highest in J.D. Power Automotive Brand Loyalty Study

Porsche is a well-renowned brand for both its luxury and reliability among car enthusiasts everywhere. If you need further proof, look at the 2023 U.S. Automotive Brand Loyalty Study results for J.D. Power. Last month, J.D. Power, a recognized leader in consumer insights, announced that Porsche ranked number one in the premium car category of their Automotive Brand Loyalty Study. Continue reading on to learn more about this top honor.

What is the U.S. Automotive Brand Loyalty Study?

Porsche ranked number one in the premium car category of the 2023 U.S. Automotive Brand Loyalty study with an impressive 56.8% loyalty rate, making this the second consecutive year that Porsche has won this honor. Using data from the Power Information Network, the study measures brand loyalty by tracking how often a customer trades in or purchases a new vehicle with the same brand. The study measures loyalty across five categories: premium cars, premium SUVs, mass-market cars, mass-market SUVs, and trucks. This year’s calculations were based on transaction data from September 2022 through August 2023, including all model years traded in.

Consumers & Brand Loyalty Post-Pandemic

New inventory sales are returning to pre-pandemic levels, but not everyone stays loyal to any specific brand. “As vehicle availability increased and more choices hit the market for consumers, loyalty among brands as a whole saw a decline this year,” said Tyson Jominy, Vice President of Data and Analytics at J.D. Power. “Additionally, owners were tied down to their vehicles for longer than normal due to ongoing supply chain disruptions, and as a result were more likely to experience problems with their vehicles.” However, Jominy also acknowledged that the best-ranking brands continue to do well in this study due to their product consistency and high quality.



Joe Lawrence, Executive Vice President and COO of Porsche Cars North America (PNCA), commented: “Customer loyalty is, of course, a team effort. From the assembly lines to our colleagues within our independently owned and operated Porsche Centers across America, we are grateful for their efforts as we provide our customers a world-class experience.”

Get a New Porsche Today at Porsche Englewood

If you want a Porsche of your own, visit us at Porsche Englewood today. As one of the best dealerships in Bergen County and the Tri-State Area, we have an extensive inventory of new Porsche models, certified pre-owned models, and pre-owned Porsche vehicles. Contact us online or call (201) 227-6500 to speak with an expert sales representative. We look forward to hearing from you and helping you find the perfect Porsche!